{"id":1780,"date":"2021-02-16T10:39:51","date_gmt":"2021-02-16T10:39:51","guid":{"rendered":"https:\/\/demowebviews.com\/rwd\/journal\/tour-the-luxurious-interior-design-of-our-bromptons-project\/"},"modified":"2026-10-07T10:19:30","modified_gmt":"2026-10-07T10:19:30","slug":"zoned-sitting-room-design","status":"publish","type":"post","link":"https:\/\/demowebviews.com\/rwd\/journal\/zoned-sitting-room-design\/","title":{"rendered":"The Insider Edit – A zoned sitting room"},"content":{"rendered":"\t\t
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For our occasional series of behind-the-scenes insights, we discuss the design of the zoned sitting room at our Carlton Hill residential project. Set within a substantial, stucco-fronted house in St John\u2019s Wood, London, this long, rectangular room has stunning architectural features<\/a> and a grand, palatial feel. We created three distinct zones to allow for the ultimate in luxury entertaining. Guests are gently drawn through the space from the entrance hall<\/a> at the front to the seating area at the rear which overlooks the garden.<\/span><\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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\r\n What was the starting point for this design? <\/h2>\r\n \r\n
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Opulent entertaining was the main focus of our clients' requirements for this grand reception room. They wanted a pronounced hierarchy because they entertain frequently and love the grandeur of the flow from this formal space to their more relaxed entertainment<\/a> areas. With an emphasis on timeless elegance, we selected delicate furnishings set against a gentle palette of blues and creams. The aim was to create a harmonious, uncluttered feel through the use of gentle curves, opulent textures and exquisitely balanced proportions.<\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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\r\n Why was it important to zone the areas in this sitting room? <\/h2>\r\n \r\n
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A long, rectangular room can often present spatial challenges for furniture arrangement and flow. Without creating clear zones, both seating and conversation can become tricky, so the best solution here was to create three distinct seating areas.<\/p>

Following our clients' brief, we zoned the sitting room to allow for guests to be received in the front section, drinks to be served in the middle, and then we created a visual focal point at the rear with the addition of full height French doors and a Juliet balcony. Creating a visual feature as a means to draw guests through the space worked perfectly here. One's eye is drawn to the end of the sitting room which is flooded with light and enjoys beautiful views of the garden.<\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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\r\n What role did the existing architectural features play? <\/h2>\r\n \r\n
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The original architectural features in this room \u2013 cornicing, ceiling roses and fireplaces \u2013 are all absolutely stunning so we felt they should be celebrated. Whenever we're creating a classic-contemporary interior, we believe it's always best to enhance the period features and then offset the contemporary furnishings against them.<\/p>

In order to emphasise the impressive ceiling heights and to create a real feature of the architectural details, we used Little Greene<\/a>'s 'Bone China Blue' on all the walls of this grand space, taking it right up to include the cornicing. Also, to complement the proportions of the room, we heightened the doors to ensure a stunning aspect from the front entrance door right through to the French doors at the rear.<\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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\r\n What about the details? <\/h2>\r\n \r\n
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Lighting played a key role in our design for this space and really helped define the three, separate zones. As a formal entertaining room, it was important to have various light levels to complement the various functions. We used table and wall lamps in the front section of the sitting room because this is a more transient area. Then in the central section, the bespoke bar was back lit and we used joinery lighting<\/a> for the shelves to provide a warm glow against the antique brass cladding. In the rear section, we specified a combination of recessed spotlights and table lamps to create appropriate levels of light.<\/p>

To enhance the sense of opulent elegance in this scheme, it was crucial to ensure that any textures we introduced were as subtle and refined as possible. We opted for textured fabric in neutral shades to maintain the sense of opulence and to allow the tranquility of the pale, blue walls to dominate. Woods were chosen for their warmth and gentle graining, and classic metallic finishes such as antique brass, bronze and blackened steel were selected to enhance the sense of timelessness.<\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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\r\n Our 3 top tips for zoning a space <\/h2>\r\n \r\n
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1) Function comes first<\/strong><\/h3>

When deciding how to zone your space, you need to make function your priority. Will the area be used for socialising? If so, the placement of comfortable seating can help create your zone. Do people need to pass easily through the space? In that case you'll want to achieve an uncluttered feel to allow for ease of movement.<\/p>

2) Define your zones<\/h3>

Lighting can be an excellent tool for defining different parts of a room. You can illuminate a reading corner, for example, or use table lamps to define a seating area. You can also use large rugs as clear indicators of different sections within a room. Play with colour and texture to define your zones.<\/p>

3) Create cohesion<\/h3>

When you're creating zones, it's still important for the room as a whole to have a cohesive feel. You can do this by using the same colour throughout the zones, as we did with our Carlton Hill sitting room, or by creating links via texture, pattern or tone.<\/p> <\/div>\r\n \r\n

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Photography by Mel Yates<\/p> <\/div>\r\n \r\n \r\n \r\n \r\n \r\n \r\n\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n

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For our occasional series of behind-the-scenes insights, we discuss the design of the zoned sitting room at our Carlton Hill residential project. Set within a substantial, stucco-fronted house in St John\u2019s Wood, London, this long, rectangular room has stunning architectural features and a grand, palatial feel. We created three distinct zones to allow for the […]<\/p>\n","protected":false},"author":1,"featured_media":1783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"_links":{"self":[{"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/posts\/1780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/comments?post=1780"}],"version-history":[{"count":10,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/posts\/1780\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/posts\/1780\/revisions\/1803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/media\/1783"}],"wp:attachment":[{"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/media?parent=1780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/categories?post=1780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demowebviews.com\/rwd\/wp-json\/wp\/v2\/tags?post=1780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}